U.S. President’s Barack Obama’s re-election campaign was kicked off by using the online effort of social media. The campaign started with a set structure of utilizing social media mogul, Facebook as a key tool for spreading the word and directly reaching supporters.
While social media sites have dominated marketing efforts, gave birth to new artists via viral feeds and acted as the dominating publicity tool for brands all over the globe. There seems to be a new political strategy evolving within the facebook headquarters!
Obama’s facebook page has well over 19 million people who claim to ‘like’ it! The site maintains that the campaign is launching an online effort along with their offline effort towards re-election.
Along with making history as the first African American President in the United States, Obama is also the first president to use Facebook live, a streaming interview feature to directly reach voters by doing what campaign officials refer to the activity as “keeping them (voters) active!"
Early this year Obama visited the Palo Alto headquarters of the social network, where the president held a special "Facebook town hall" event that streamed live over Facebook and the White House website. Chief Operating Officer Sheryl Sandberg and Zuckerburg moderated and sat onstage with the president, along with a audience of Facebook employees, and entrepreneurs.
With over 7.2 million followers on Twitter, Obama also kicked off his election campaign by releasing a youtube clip to aid his campaign journey. The President has also pledged to reach out to every voter that supported him during his first run in an effort to reconnect with his voters. The changing pace of technology and the rise of social networks allows politicians to associate themselves and become active with the world of changing technology. Perhaps social media will allow us to market ourselves a set further from where we stand today! It has been great! Until next time!
Swift, Mike. "Obama to hold Facebook town hall; kicks off campaign fundraising in Bay Area - San Jose Mercury News." Home - San Jose Mercury News. N.p., n.d. Web. 22 May 2011.
Wauters, Robin. " Obama’s Re-election Campaign Puts Facebook Front And Center … Literally ." TechCrunch . N.p., n.d. Web. 22 May 2011.
I believe this blog post is very interesting and informative. Obama and other political people are very lucky to have the use of modern technology. Just think of how many more people they are able to reach without traveling, especially through Face book and twitter. I currently live in Charlotte, NC and I am looking forward to the Democratic Convention, which will be hosted in Charlotte. I will be volunteering during this event and I am looking forward in following some of the members on Face book and twitter. New technology has now given candidates more reason to campaign and share their political views online.
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